{"id":6027,"date":"2019-08-30T07:00:29","date_gmt":"2019-08-29T22:00:29","guid":{"rendered":"http:\/\/www.is-assoc.co.jp\/brandinglab\/?p=6027"},"modified":"2020-06-23T17:45:04","modified_gmt":"2020-06-23T08:45:04","slug":"finance-brand","status":"publish","type":"post","link":"https:\/\/cbo-media.com\/lab\/finance-brand","title":{"rendered":"\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u3068\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u6307\u6a19\u3000\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u7406\u8ad6\u3092\u7528\u3044\u3066\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5c55\u958b\u3059\u308b"},"content":{"rendered":"

\"\"<\/p>\n

\u4f01\u696d\u306e\u696d\u7e3e\u3092\u63a8\u3057\u91cf\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u306eKPI\u3092\u7528\u3044\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7d4c\u55b6\u8005\u306b\u3088\u308b\u6c7a\u7b97\u767a\u8868\u3084\u6709\u4fa1\u8a3c\u5238\u5831\u544a\u66f8\u306b\u3082\u3001ROE\u3084ROA\u306a\u3069\u306e\u76ee\u6a19\u3068\u306a\u308b\u6307\u6a19\u3092\u660e\u8a18\u3059\u308b\u4f01\u696d\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u306a\u304b\u3067\u3082\u3001\u8fd1\u5e74\u3067\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u6307\u6a19\u304cROIC\u3067\u3059\u3002\u65e5\u672c\u306e\u4e3b\u529b\u4f01\u696d\u3067\u306f\u3001\u30aa\u30e0\u30ed\u30f3\u3084\u4e09\u83f1\u30b1\u30df\u30ab\u30ebHD\u3001\u30a2\u30b5\u30d2\u30b0\u30eb\u30fc\u30d7HD\u306a\u3069\u3067\u5c0e\u5165\u304c\u958b\u59cb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

ROIC\u306f\u3001\u4f01\u696d\u304c\u4e8b\u696d\u6d3b\u52d5\u306e\u305f\u3081\u306b\u6295\u3058\u305f\u8cc7\u672c(IC)\u306b\u5bfe\u3057\u3066\u3001\u672c\u696d\u3067\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u51fa\u305b\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u7a3c\u3050\u529b\u3092\u5bfe\u5916\u7684\u306b\u793a\u3057\u3001\u4f01\u696d\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u304f\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n

\u8a08\u7b97\u5f0f\uff1aROIC(\u6295\u4e0b\u8cc7\u672c\u5229\u76ca\u7387)\uff1dNOPLAT\u00f7\u6295\u4e0b\u8cc7\u672c(IC)<\/span>
\n\u3000\u3000\u3000\u3000NOPLAT\uff1d\u55b6\u696d\u5229\u76ca\u00d7\uff081-\u7a0e\u7387\uff09<\/span>
\n\u3000\u3000\u3000\u3000\u6295\u4e0b\u8cc7\u672c(IC)\uff1d\u682a\u4e3b\u8cc7\u672c\uff08\u7d14\u8cc7\u7523\uff09\uff0b\u6709\u5229\u5b50\u8ca0\u50b5<\/span><\/div>\n

\u3057\u304b\u3057\u3001\u4f01\u696d\u304c\u5b9f\u969b\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5916\u90e8\u304b\u3089\u306e\u8cc7\u91d1\u8abf\u9054\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u6307\u6a19\u304c\u3001WACC\u3067\u3059\u3002WACC\u306f\u3001\u501f\u5165\u306b\u304b\u304b\u308b\u8cbb\u7528\u3068\u682a\u5f0f\u8abf\u9054\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u52a0\u91cd\u5e73\u5747\u3057\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4f01\u696d\u3068\u3057\u3066\uff11\u5186\u3092\u5916\u90e8\u8abf\u9054\u3059\u308b\u969b\u306b\u3001\u3044\u304f\u3089\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u8a08\u7b97\u5f0f\uff1aWACC\uff1d\uff3brE\u00d7E\/(D+E)\uff3d\uff0b\uff3brD\u00d7(1-T)\u00d7D\/(D+E)\uff3d<\/span>
\n\u3000\u3000\u3000\u3000\uff52E\uff1d\u682a\u4e3b\u8cc7\u672c\u30b3\u30b9\u30c8<\/span>
\n\u3000\u3000\u3000\u3000\uff52D\uff1d\u8ca0\u50b5\u30b3\u30b9\u30c8<\/span>
\n\u3000\u3000\u3000\u3000D\uff1d\u6709\u5229\u5b50\u8ca0\u50b5\u306e\u984d\uff08\u6642\u4fa1\uff09<\/span>
\n\u3000\u3000\u3000\u3000E\uff1d\u682a\u4e3b\u8cc7\u672c\u306e\u984d\uff08\u6642\u4fa1\uff09<\/span>
\n\u3000\u3000\u3000\u3000T\uff1d\u5b9f\u52b9\u7a0e\u7387<\/span><\/div>\n

\u3053\u3046\u3057\u3066\u3001ROIC\u3068WACC\u3092\u7b97\u51fa\u3057\u305f\u3042\u3068\u306b\u3001ROIC\u304b\u3089WACC\u3092\u30de\u30a4\u30ca\u30b9\u3059\u308b\u3068\u3001\u4f01\u696d\u306e\u771f\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u306b\u3088\u308b\u53ce\u76ca\u5b9f\u7e3e\u304c\u7b97\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3053\u305d\u3001\u4f01\u696d\u306e\u672c\u5f53\u306e\u5b9f\u529b\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u300c\u4f01\u696d\u306f\u672c\u5f53\u306b\u7a3c\u3050\u3060\u3051\u306e\u5b58\u5728\u3067\u3044\u3044\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u7591\u554f\u3082\u3001\u8fd1\u5e74\u306e\u6295\u8cc7\u5bb6\u304b\u3089\u5e02\u5834\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u3068\u3057\u3066\u3001\u5927\u304d\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u306a\u304b\u3001\u300c\u4f01\u696d\u306f\u793e\u4f1a\u7684\u4f7f\u547d\u3092\u679c\u305f\u3059\u5fc5\u8981\u304c\u3042\u308a\u3001\u4e8b\u696d\u7d99\u7d9a\u6027\u3092\u56f3\u308b\u305f\u3081\u306b\u3082\u3001\u3088\u308a\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u304f\u3079\u304d\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u6295\u8cc7\u5bb6\u306e\u610f\u601d\u304c\u53cd\u6620\u3055\u308c\u305f\u3082\u306e\u304c\u3001ESG\u6295\u8cc7\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

\n

ESG\u6295\u8cc7\u3068\u306f<\/strong><\/a><\/p>\n

ESG\u6295\u8cc7\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56deGPIF\u304c\u63a1\u7528\u3057\u305fESG\u6307\u6570\u306f\u3001\u6307\u6570\u4f1a\u793e\u304cESG\u306e\u89b3\u70b9\u304b\u3089\u8a2d\u3051\u305f\u57fa\u6e96\u306b\u6cbf\u3063\u3066\u8a55\u4fa1\u304c\u9ad8\u304b\u3063\u305f\u9298\u67c4\u3092\u7d44\u307f\u5165\u308c\u308b\u300c\u30dd\u30b8\u30c6\u30a3\u30d6\u30fb\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u300d\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002GPIF\u306f\u6307\u6570\u4f1a\u793e\u306b\u7d44\u5165\u9298\u67c4\u306e\u63a1\u7528\u57fa\u6e96\u3092\u516c\u958b\u3059\u308b\u3088\u3046\u8981\u8acb\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u4f01\u696d\u5074\u306e\u60c5\u5831\u958b\u793a\u3092\u4fc3\u3057\u3001\u3072\u3044\u3066\u306f\u65e5\u672c\u306e\u682a\u5f0f\u5e02\u5834\u5168\u4f53\u306e\u4fa1\u5024\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306a\u5e95\u4e0a\u3052\u52b9\u679c\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

GPIF\uff08\u5e74\u91d1\u7a4d\u7acb\u91d1\u7ba1\u7406\u904b\u7528\u72ec\u7acb\u884c\u653f\u6cd5\u4eba\uff09 \u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/p>\n<\/div>\n

\u305d\u3057\u3066\u3001\u4f01\u696d\u306e\u793e\u4f1a\u7684\u306a\u7acb\u5834\u3067\u306e\u7d4c\u6e08\u4fa1\u5024\u3092\u6307\u3057\u793a\u3059\u6307\u6a19\u3068\u306a\u308b\u306e\u304c\u3001EVA\u3068\u306a\u308a\u307e\u3059\u3002EVA\u306f\u3001\u4f01\u696d\u304c\u3069\u308c\u3060\u3051\u81ea\u3089\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u308b\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u305d\u306e\u4f01\u696d\u304c\u4f5c\u308a\u51fa\u3057\u305f\u7d4c\u6e08\u4fa1\u5024\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u65e5\u672c\u3067\u306f\u82b1\u738b\u306a\u3069\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8a08\u7b97\u5f0f\uff1a\u652f\u6255\u5229\u606f\u63a7\u9664\u524d\u7a0e\u5f15\u5f8c\u5229\u76ca\uff0d\u8cc7\u672c\u30b3\u30b9\u30c8\u984d<\/span>
\n\uff1d(\u6295\u4e0b\u8cc7\u672c\u4e8b\u696d\u5229\u76ca\u7387\uff0d\u8cc7\u672c\u30b3\u30b9\u30c8\u7387)\u00d7\u6295\u4e0b\u8cc7\u672c\u984d<\/span><\/div>\n

\u307e\u305f\u3001\u4f01\u696d\u306e\u6210\u9577\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u305f\u3081\u306b\u306f\u3001EBTDA\u3068\u3044\u3046\u6307\u6a19\u3082\u5229\u7528\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002EBITDA\u306f\u3001\u4ed6\u4eba\u8cc7\u672c(\u8ca0\u50b5)\u3092\u542b\u3081\u305f\u8cc7\u672c(\u8cc7\u7523)\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u751f\u307f\u51fa\u3057\u305f\u306e\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u8a08\u7b97\u5f0f\uff1a\u7a0e\u5f15\u524d\u5f53\u671f\u7d14\u5229\u76ca+\u652f\u6255\u5229\u606f+\u6e1b\u4fa1\u511f\u5374\u8cbb<\/span><\/div>\n

\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3068\u3001\u5b9a\u6027\u7684\u306a\u5370\u8c61\u3092\u3082\u3064\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3082\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u306e\u88cf\u4ed8\u3051\u3092\u3082\u3068\u306b\u3057\u305f\u3001\u5b9a\u91cf\u7684\u306a\u4fa1\u5024\u3092\u7b97\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5177\u4f53\u7684\u306a\u5229\u7528\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001<\/p>\n

\u300c\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u306e\u4eca\u671f\u306e\u53ce\u76ca\u306b\u3064\u3044\u3066\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306b\u3088\u308b\u53ce\u76ca\u306f(ROIC)\u306e\u901a\u308a\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3042\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6295\u8cc7\u30b3\u30b9\u30c8\u306f(WACC)\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u793e\u4f1a\u7684\u7d4c\u6e08\u4fa1\u5024\u306f(EVA)\u306e\u3088\u3046\u306a\u52b9\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u9577\u6027\u306b\u3064\u3044\u3066\u306f(EBITDA)\u306e\u63a8\u79fb\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4eca\u5f8c\u306e\u66f4\u306a\u308b\u6210\u9577\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002\u300d
\n\u3068\u3044\u3063\u305f\u8aac\u660e\u306e\u4ed5\u65b9\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u611f\u6027\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u306f\u306a\u304f\u3001\u6570\u5024\u3092\u7528\u3044\u305f\u8aac\u5f97\u529b\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u8aac\u660e\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u306f\u5c02\u9580\u7528\u8a9e\u304c\u591a\u304f\u3001\u82f1\u8a9e\u3092\u57fa\u306b\u3057\u305f\u7565\u8a9e\u304c\u591a\u3044\u305f\u3081\u3001\u4e00\u898b\u3067\u306f\u3068\u3063\u3064\u304d\u306b\u304f\u3044\u6982\u5ff5\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u96e3\u3057\u3044\u8a08\u7b97\u306f\u7279\u306b\u5fc5\u8981\u3067\u306f\u306a\u304f\u3001\u6c4e\u7528\u7684\u306a\u52a0\u6e1b\u4e57\u9664\u306e\u77e5\u8b58\u3067\u5341\u5206\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002\u6163\u308c\u308b\u307e\u3067\u306f\u5927\u5909\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3068\u3066\u3082\u4fbf\u5229\u3067\u5229\u7528\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\u3067\u3059\u306e\u3067\u3001\u82e6\u52b4\u3057\u3066\u7d44\u307f\u7acb\u3066\u305f\u5404\u7a2e\u6226\u7565\u3092\u88dc\u5f37\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u662f\u975e\u3068\u3082\u6226\u7565\u7684\u306b\u5c0e\u5165\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

 <\/p>\n

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\n\u4e00\u822c\u8ca1\u56e3\u6cd5\u4eba\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u8a8d\u5b9a\u5354\u4f1a<\/a>\u3000\u30b7\u30cb\u30a2\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u30fb\u8a8d\u5b9a\u30c8\u30ec\u30fc\u30ca\u30fc<\/span>
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