{"id":4911,"date":"2018-07-18T10:00:21","date_gmt":"2018-07-18T01:00:21","guid":{"rendered":"https:\/\/www.is-assoc.co.jp\/brandinglab\/?p=4911"},"modified":"2020-06-23T13:52:50","modified_gmt":"2020-06-23T04:52:50","slug":"mcdonalds-brandidentity","status":"publish","type":"post","link":"https:\/\/cbo-media.com\/lab\/mcdonalds-brandidentity","title":{"rendered":"\u30de\u30af\u30c9\u30ca\u30eb\u30c9V\u5b57\u56de\u5fa9\u306e\u7406\u7531\u301c\u53d6\u308a\u623b\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u301c"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4916 size-full\" src=\"https:\/\/www.is-assoc.co.jp\/brandinglab\/wp\/wp-content\/uploads\/2018\/07\/macdonalds.jpg\" alt=\"\u30de\u30af\u30c9\u30ca\u30eb\u30c9\" width=\"600\" height=\"404\" data-id=\"4898\" srcset=\"https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds.jpg 600w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-300x202.jpg 300w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-320x215.jpg 320w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-360x242.jpg 360w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f2011\u5e74\u306b\u5f53\u6642\u306e\u904e\u53bb\u6700\u9ad8\u76ca\u3092\u8a18\u9332\u3057\u305f\u306e\u3061\u696d\u7e3e\u306f\u4e0b\u964d\u7dda\u3092\u305f\u3069\u308a\u30012015\u5e7412\u6708\u671f\u306b\u306f347\u5104\u5186\u306e\u8d64\u5b57\u306b\u307e\u3067\u843d\u3061\u8fbc\u307f\u307e\u3057\u305f\u3002\u5f53\u6642\u306e\u30de\u30b9\u30b3\u30df\u3084\u8b58\u8005\u304b\u3089\u306f\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u8cde\u5473\u671f\u9650\u5207\u308c\u300d\u3068\u307e\u3067\u63f6\u63c4\u3055\u308c\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f2015\u5e745\u6708\u306b\u300c\u30d3\u30b8\u30cd\u30b9\u30ea\u30ab\u30d0\u30ea\u30fc\u30d7\u30e9\u30f3\u300d\u3092\u767a\u8868\u300110\u6708\u306b\u306f\u4f4e\u8ff7\u3059\u308b\u5927\u624b\u4f01\u696d\u3092\u6b21\u3005\u3068\u7acb\u3066\u76f4\u3057\u305f\u5b9f\u7e3e\u3092\u6301\u3064\u8db3\u7acb\u5149\u6c0f\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u9577\u306b\u62db\u304d\u3001\u6539\u9769\u306b\u4e57\u308a\u51fa\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c2017\u5e7412\u6708\u671f\u306b\u306f\u904e\u53bb\u6700\u9ad8\u76ca\u3092\u66f4\u65b0\u3057\u3001\u9bae\u3084\u304b\u306aV\u5b57\u56de\u5fa9\u3092\u9042\u3052\u307e\u3057\u305f\u3002<br \/>\n\u306a\u305c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u696d\u7e3e\u306f\u3053\u3053\u307e\u3067\u4f4e\u8ff7\u3057\u305f\u306e\u304b\u3001\u305d\u3057\u3066\u56de\u5fa9\u3057\u305f\u306e\u304b\u3001\u8003\u5bdf\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u300c\u904a\u3073\u5fc3\u300d<\/h2>\n<p>\u8db3\u7acb\u6c0f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u9577\u306b\u5c31\u4efb\u3057\u3001\u6570\u30ab\u6708\u306e\u793e\u5185\u5916\u3068\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3067\u611f\u3058\u305f\u3053\u3068\u306f\u3001\u300c\u4eca\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306b\u306f\u300e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3089\u3057\u3055\u304c\u306a\u3044\u300f\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002<br \/>\n\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3089\u3057\u3055\u3068\u306f\u4f55\u304b\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u300cFun Place to Go\u300d\uff08\u884c\u304f\u3068\u697d\u3057\u3044\u5834\u6240\uff09\u3092\u7406\u5ff5\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u8db3\u7acb\u6c0f\u306b\u8a00\u308f\u305b\u308b\u3068\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u7af6\u5408\u306f\u6771\u4eac\u30c7\u30a3\u30ba\u30cb\u30fc\u30e9\u30f3\u30c9\u3067\u3059\u3002\u884c\u3063\u3066\u697d\u3057\u3044\u3001\u904a\u3073\u5fc3\u306e\u3042\u308b\u5546\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3001\u4e16\u754c\u89b3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304c\u672c\u6765\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u5f53\u6642\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u98df\u8089\u8cde\u5473\u671f\u9650\u507d\u88c5\u554f\u984c\u306a\u3069\u3067\u4e16\u9593\u3084\u30de\u30b9\u30b3\u30df\u304b\u3089\u30d0\u30c3\u30b7\u30f3\u30b0\u3092\u53d7\u3051\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u300c\u904a\u3073\u5fc3\u300d\u304c\u6b20\u3051\u3066\u3044\u307e\u3057\u305f\u3002\u30b5\u30e9\u30c0\u3084\u4f4e\u30ab\u30ed\u30ea\u30fc\u306a\u3069\u306e\u5065\u5eb7\u5fd7\u5411\u3092\u6253\u3061\u51fa\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u7121\u96e3\u306a\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u300eFun Place to Go\u300f\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3053\u305d\u304c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u7279\u6709\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u300d\uff08\u8db3\u7acb\u6c0f\uff09\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u672c\u6765\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u7acb\u3061\u623b\u308a\u3001\u6b21\u3005\u3068\u9762\u767d\u3044\u3001\u8336\u76ee\u3063\u6c17\u306e\u3042\u308b\u3001\u30c1\u30e3\u30ec\u30f3\u30b8\u30f3\u30b0\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f01\u753b\u3057\u307e\u3059\u3002<\/p>\n<h2>\u300c\u7d76\u5bfe\u306b\u304a\u3044\u3057\u304f\u306a\u3044\u300d\u30c1\u30e7\u30b3\u30dd\u30c6\u30c8\u306e\u767a\u58f2<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4915\" src=\"https:\/\/www.is-assoc.co.jp\/brandinglab\/wp\/wp-content\/uploads\/2018\/07\/macdonalds-potato.jpg\" alt=\"\u30c1\u30e7\u30b3\u30dd\u30c6\u30c8\" width=\"600\" height=\"276\" data-id=\"4915\" srcset=\"https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-potato.jpg 600w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-potato-300x138.jpg 300w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-potato-320x147.jpg 320w, https:\/\/cbo-media.com\/lab\/wp-content\/uploads\/2018\/07\/macdonalds-potato-360x166.jpg 360w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<div align=\"right\">\n<p><span class=\"font_small\">\uff08\u51fa\u5178\uff1a<a href=\"http:\/\/www.mcdonalds.co.jp\/campaign\/archive\/2016\/halloweenpotato\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.mcdonalds.co.jp\/campaign\/archive\/2016\/halloweenpotato\/<\/a>\uff09<\/span><\/p>\n<\/div>\n<p>\u4f8b\u3048\u3070\u300c\u30c1\u30e7\u30b3\u30dd\u30c6\u30c8\u300d\u306e\u767a\u58f2\u3002\u30de\u30c3\u30af\u30dd\u30c6\u30c8\u306b\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u304b\u3051\u305f\u5546\u54c1\u3067\u3001\u3088\u304f\u8003\u3048\u308b\u3068\u5546\u54c1\u81ea\u4f53\u306f\u624b\u306e\u8fbc\u3093\u3060\u3082\u306e\u3067\u3082\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u300c\u304a\u3044\u3057\u3044\u300d\u300c\u307e\u305a\u3044\u300d\u3068\u3044\u3046\u8cdb\u5426\u4e21\u8ad6\u304c\u793e\u5185\u3067\u3082\u6cb8\u304d\u8d77\u3053\u308a\u3001\u300c\u3053\u308c\u306f\u8a71\u984c\u306b\u306a\u308b\u300d\u3068\u8003\u3048\u3001\u767a\u58f2\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u30c6\u30ec\u30d3CM\u3067\u306f\u300c\u7d76\u5bfe\u306b\u304a\u3044\u3057\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30ba\u307e\u3067\u98db\u3073\u51fa\u3057\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u304f\u3059\u3050\u308a\u307e\u3057\u305f\u3002\u30c1\u30e7\u30b3\u30dd\u30c6\u30c8\u306f\u5927\u30d2\u30c3\u30c8\u5546\u54c1\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u3001\u300c\u30b0\u30e9\u30f3\u30c9\u30d3\u30c3\u30b0\u30de\u30c3\u30af\u300d\u300c\u30ae\u30ac\u30d3\u30c3\u30af\u30de\u30c3\u30af\u300d\uff08\u3044\u305a\u308c\u3082\u30ec\u30ae\u30e5\u30e9\u30fc\u5546\u54c1\u306e\u30d3\u30c3\u30af\u30de\u30c3\u30af\u306e\u8089\u3084\u30d1\u30f3\u3092\u5897\u3084\u3057\u305f\u3082\u306e\uff09\u3001\u300c\u88cf\u30e1\u30cb\u30e5\u30fc\u300d\uff08\u30ec\u30ae\u30e5\u30e9\u30fc\u5546\u54c1\u306e\u30c8\u30c3\u30d4\u30f3\u30b0\u3092\u5909\u3048\u305f\u30e1\u30cb\u30e5\u30fc\uff09\u3001\u300c\u602a\u76d7\u30ca\u30b2\u30c3\u30c4\u300d\uff08\u300c\u30b2\u30c3\u30c4\uff01\u300d\u306e\u6c7a\u3081\u8a00\u8449\u3067\u6709\u540d\u306a\u30c0\u30f3\u30c7\u30a3\u5742\u91ce\u3055\u3093\u3092\u8d77\u7528\u3057\u305f\u30ca\u30b2\u30c3\u30c8\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09\u306a\u3069\u3001\u4e3b\u529b\u306e\u30ec\u30ae\u30e5\u30e9\u30fc\u5546\u54c1\u3092\u30d9\u30fc\u30b9\u306b\u4f01\u753b\u5316\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6b21\u3005\u306b\u30d2\u30c3\u30c8\u3057\u307e\u3059\u3002<\/p>\n<h2>PR\u3068SNS\u3092\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u4e2d\u5fc3\u306b\u636e\u3048\u308b<\/h2>\n<p>\u305d\u306e\u4ed6\u306b\u5927\u304d\u304f\u5909\u66f4\u3057\u305f\u306e\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3067\u3059\u3002<br \/>\n\uff11\u3064\u306f\u7d14\u7c8b\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u65b0\u5546\u54c1\u306e\u8a18\u4e8b\u3092\u30e1\u30c7\u30a3\u30a2\u306b\u66f8\u3044\u3066\u3082\u3089\u3046\u3088\u3046\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u6570\u591a\u304f\u6253\u3061\u307e\u3057\u305f\u3002\u5f53\u6642\u306f\u30cd\u30c3\u30c8\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8a18\u4e8b\u3070\u304b\u308a\u304c\u4e0a\u304c\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u591a\u304f\u6253\u3064\u3053\u3068\u3067\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8a18\u4e8b\u306f\u691c\u7d22\u30ea\u30b9\u30c8\u306e\u4e0b\u4f4d\u306b\u6c88\u3093\u3067\u3044\u304d\u3001\u3084\u304c\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a18\u4e8b\u304c\u4e0a\u4f4d\u3092\u5360\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div style=\"max-width:400px;text-align:center;\">\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p dir=\"ltr\" lang=\"ja\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3067\u30de\u30c3\u30af\u30c1\u30e7\u30b3\u30dd\u30c6\u30c8\u3002\u306f\u3063\u304d\u308a\u8a00\u3063\u3066\u3046\u307e\u3044\uff01\uff01\u8d85\u3046\u307e\u3044\uff01\u5317\u6d77\u9053\u306e\u304a\u571f\u7523\u3067\u30c1\u30e7\u30b3\u4ed8\u304d\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u3042\u3063\u3066\u3046\u307e\u3044\u3051\u3069\u3001\u30b3\u30ec\u306f\u30a2\u30c4\u30a2\u30c4\u3067\u3046\u307e\u3055\u500d\u3001\u66f4\u306b\u500d\u30c9\u30f3\uff01\u671f\u9593\u9650\u5b9a\u307f\u305f\u3044\u3084\u304b\u3089\u98df\u3079\u3068\u304b\u306a\u3044\u3068\uff01 <a href=\"https:\/\/t.co\/0onqSZe2f2\">pic.twitter.com\/0onqSZe2f2<\/a><\/p>\n<p>\u2014 \u897f\u5c3e(X-GUN) (@nicchamen) <a href=\"https:\/\/twitter.com\/nicchamen\/status\/699488975845593088?ref_src=twsrc%5Etfw\">2016\u5e742\u670816\u65e5<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" 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